Services

Meta Ads Expert (Facebook & Instagram Advertising)

As a Meta Ads Specialist, you possess the technical and strategic ability to create, manage, and optimize high-performing advertising campaigns on Facebook and Instagram. This includes:

• Audience Targeting & Segmentation: You use deep research and pixel data to build precise custom audiences based on interests, behaviors, demographics, and retargeting strategies.
• Creative Development: You understand how to craft engaging ad creatives — visuals, videos, and ad copy — that grab attention and drive clicks.
• Performance Optimization: You monitor ads in real time, adjusting budgets, bids, and targeting to maximize ROI (Return on Investment).
• A/B Testing: You regularly test multiple versions of ads to identify what performs best, improving efficiency over time.
• Analytics & Reporting: You deliver clear, actionable reports that show clients exactly how their budget is turning into results — whether that’s leads, sales, or brand awareness.

📌 Why it matters: Businesses struggle with wasted ad spend. Your expertise ensures their money works for them — reaching the right people with the right message at the right time.

💼 Platforms I Specialize In:

✅ Meta Ads (Facebook & Instagram)

• Audience targeting, retargeting, A/B testing
• Conversion-optimized ad funnels
• Product catalog and dynamic ads

✅ Google Ads (Search, Display, Shopping, Remarketing)

• Keyword research, bidding strategy, and quality score optimization
• High-converting search campaigns
• Shopping ads for eCommerce

✅ YouTube Ads

• Video ad campaigns (skippable, non-skippable, in-stream)
• Targeted audience building using interest and remarketing
• Perfect for brand awareness and traffic

✅ TikTok Ads

• Viral ad creatives tailored for Gen Z & Millennial audiences
• Influencer-driven content boosts
• Smart targeting & TikTok pixel setup

✅ Influencer Marketing

• Collaborations with niche influencers on Instagram, TikTok, and YouTube
• Full campaign setup: strategy, outreach, execution, and reporting

. Influencer Marketing Specialist

You expertly manage influencer campaigns across platforms like Instagram, TikTok, and YouTube, helping brands collaborate with creators who align with their niche and goals. This involves:

• Influencer Identification & Vetting: You find relevant influencers (micro to macro) whose audiences match the client’s target market, analyzing their engagement rates and content quality.
• Campaign Planning: You develop the concept, messaging, and KPIs (Key Performance Indicators) for the influencer campaign — whether it's a product review, giveaway, or UGC (user-generated content).
• Communication & Coordination: You handle outreach, negotiation, briefing, and content approval — making the process smooth and professional for both client and influencer.
• Tracking Results: You use UTM links, discount codes, and platform analytics to measure reach, clicks, conversions, and ROI.

📌 Why it matters: Influencer marketing is one of the most powerful tools for organic brand growth. Your skill in managing these collaborations helps businesses tap into trusted voices and generate authentic engagement.